A.P. Moller-Maersk, is determined to defend its market share, which is currently 15 percent worldwide and 17 percent on the Asia-Europe route.
"We would not like to see our market share go down," Kolding said. "When we had huge growth in the market, of 10 percent or more, it was not necessary that we kept our market share each and every year if we had other priorities. But in this environment we will keep our market position."
Then, at the end, he concludes
We are incrementally trying to increase rates when we believe we can get them through," Kolding said. "If it works, we'll of course keep them and consider when we can take the next step. If it doesn't work we'll have to give it up."