Rather than downloading an app on your smartphone, one can just
access this "streamlined" version of their web-site.
Not sure what other carriers have done, but this makes a lot of sense.
Here's the press release.
Hamburg Süd: mobility at sea and on the Web
Since the beginning of August 2011 Hamburg Süd has offered its customers and others interested in its portfolio of products and services a mobile website for smartphones. Under the domain m.hamburgsud-line.com users can now also very easily access all the important information about the shipping group in German and English when outside the office – without having to install an app.
The resolution of the mobile site has been especially adapted for smartphones and the layout based on the style of the normal website. In addition, the new mobile domain contains detailed information on the “Track & Trace”, “Schedules” as well as “Offices” sections. This enables the user to navigate rapidly and easily in the familiar environment and, for example, find out the current location of his container, the shipping group’s liner service network and the relevant contact person for him.
With the domain m.hamburgsud-line.com Hamburg Süd meets the constantly growing demand for mobile contents while at the same time the new functions expand the range of services offered in the eCommerce segment, supplementing its Web presence, which was relaunched at the beginning of 2011.
For further information:
Hamburg Süd | Corporate Communications
20457 Hamburg / Germany
Phone: +49 40 3705-2627
Fax +49 40 3705-2649